Instagram
Tool 1.8 · Instagram
Instagram Reach Calculator
Estimate your organic reach per post.
Your account
Account type
Estimated reach per post
— – —
Reach distribution
5.0%
7.5%
10.0%
12.5%
15.0%
17.5%
20.0%
Reach depends heavily on post recency, content type and hashtag strategy. Reels average 30–50% higher reach than feed posts.
Increase your reach
More followers = larger absolute reach per post
About this tool
How accurate is this?
Our formulas come from publicly available benchmarks by Influencer Marketing Hub, Hootsuite and Later. Estimated within ±15% accuracy.
Is any data stored?
No. All calculations run locally in your browser. No account required.
Is commercial use allowed?
Yes. You may use this tool for your own work, clients and pitches. Linking back to FollowBoostMe is appreciated.