Influencer ROI Calculator

Calculate ROI and ROAS for an influencer campaign.

Campaign results

Campaign spend

Revenue (attributed)

ROI

● Marginal

ROAS

0×

Break-even at

Margin above BE

Industry benchmark: good influencer campaigns run at 5–7× ROAS. Below 2× = needs optimization.

Amplify your campaign reach

Boost the creator's followers before launch — more reach, higher ROAS

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Estimated to within ±15%.

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Is any data stored?

No. All calculations run locally in your browser. No account required.

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Commercial use allowed?

Yes. You may use this tool for your own work, clients and pitches. A link back to FollowBoostMe is appreciated.